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Warren Buffett’s prostate cancer diagnosis and his decision to undergo radiation therapy underscores the difficulty of cutting back on medical tests and treatments of dubious value.

Each year, the U.S. health care system wastes as much as $ 850 billion, according to Thomson Reuters. Major physician groups have bought into a movement against overuse of diagnostic tests and treatments on patients who don’t need them. It’s part of a broader effort building for years that encourages doctors to tailor treatments to individual patients rather than order screenings and treatments as a routine. If it works, patients will be spared the physical and emotional risks of needless treatment and the U.S. health care system will save billions.

Cost isn’t a concern for Buffett, the world’s third-richest man, and only he and his physicians can know details of the Berkshire Hathaway chairman’s diagnosis. But his case underscores the difficulty of establishing and adhering to guidelines about who should receive what medical care and when. His decision also serves as a reminder that it’s not always easy to talk sick patients out of what they want — even when they’re contradicted by scientific studies.

“There is a limited amount that we as a country can afford to spend on health care,” said Glen Stream, a primary care doctor from Spokane, Wash., and the president of the American Academy of Family Physicians. “There’s a real distinction between rational care and rationing care,” he said, and campaigns by medical societies like his to cut back on unneeded tests and treatments aren’t the same as limits on care imposed by health insurance companies. “The term ‘gatekeeper’ just makes my skin crawl.”

Buffett is 81 years old, but received a prostate cancer test that isn’t recommended for men after they reach 75, according to the U.S. Preventive Services Task Force, an independent expert panel chartered by the federal government. By that age, there’s a good chance that men who develop prostate cancer will die of something else before cancer kills them. And the radiation treatments Buffett will begin in July can be more dangerous to older men than the cancer itself.

A lot of the waste in the health care system comes when a physician orders diagnostic tests that aren’t appropriate for the patient. “You run enough tests, you will get findings that are borderline abnormal. Then you’ll have to run more tests and you may have to worry the patient. And most of the time, those turn out to be complete wastes,” said bioethicist Thomas Murray, CEO of the nonpartisan Hastings Center in Garrison, N.Y. “It’s not death panels,” he said. “Doctors have a fiduciary obligation not to run tests that are not appropriate.”

Abnormal test results can “set off a cascade of events,” including more screenings, invasive tests like the biopsy Buffett received, and treatments including drugs and surgery that may be unnecessary, said Steven Weinberger, CEO of the American College of Physicians. Either out of habit or at a patient’s insistence, physicians often wind up trying everything, he said. “Patient expectations are a big part of this,” he said.

In an effort to change the culture of the exam room, a coalition of major medical societies recently launched a campaign called “Choosing Wisely,” in which each organization, including the American College of Physicians and the American Academy of Family Physicians, recommends five things doctors should do less. Doctors should stop routinely ordering MRIs for lower-back pain, CT scans of the brain, chest X-rays, and cardiac stress tests without specific reasons.

The physician groups joined consumer advocates including the AARP and Consumer Reports magazine, which produces materials doctors can give patients to help them understand they aren’t just being denied medical care. The American College of Physicians sparked a backlash and charges of health care rationing earlier this year when it advocated “parsimonious” care.

“There’s a vast, gigantic ocean of stuff that we’re giving patients that is not only low value, it’s harmful and physicians know it,” said the New America Foundation’s Shannon Brownlee, the author of “Overtreated: Why Too Much Medicine is Making Us Sicker and Poorer.” To change this, “it’s going to take a cultural shift on the part of both sides of the stethoscope,” she said.

See below for the five wealthiest billionaires in the world, according to Forbes:

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Netflix Gets New Competitor In Britain

by admin on January 31, 2012

By Kate Holton

LONDON (Reuters) – BSkyB, Britain’s dominant pay-TV group, is to launch an online offering to enable it to better take on the likes of Lovefilm and Netflix, following some signs of slowing growth at its main satellite business.

BSkyB said on Tuesday it would launch the new service to tap in to the 13 million homes which do not pay for its television service, offering movies and sports without the need for a contract or satellite dish.

BSkyB made the announcement as it revealed it had added 40,000 net new customers to its main TV service in the second quarter, slightly below expectations despite being helped by strong customer loyalty.

With a strong focus on cost control and a new strategy of selling more products to existing customers, the group however posted strong first-half results and increased its dividend.

“Sky shares should bounce on strong financial and operating trends but medium-term worries will persist, potentially exacerbated rather than assuaged by Sky proposing to retail BT’s Infinity and to introduce a broadband-delivered low-cost Sky Movies product,” analysts at investment bank Morgan Stanley said in a note.

Shares in BSkyB were up 3 percent at 685.5 pence by 4:37 a.m. ET, having fallen 11 percent year to date over fears the group would have to invest in faster broadband services, spend heavily to acquire soccer rights and compete with the likes of Lovefilm.

On Tuesday BSkyB said instead of investing in its own fiber network it would use BT Group Plc’s superfast infrastructure known as BT Infinity on a wholesale basis to offer its customers speeds of 40 megabits per second.

SUPERFAST SPEEDS

The faster broadband speeds, which have proved popular with customers of rival Virgin Media inc, could help compliment BSkyB’s push in watching more content online.

BSkyB has offered its own customers the opportunity to watch programming online before, but the push to offer its content to non-Sky customers is a new tactic for the group.

It follows the recent launch of the U.S. online DVD rental company Netflix Inc in Britain and Ireland, which prompted Amazon-owned rival Lovefilm to offer a new cut-price service. BSkyB has not yet set out its pricing plans.

The new offering will launch in the first half of 2012 and will enable customers to watch Sky content including movies and eventually sports on a range of flexible tariffs and without signing a contract.

BSkyB — which also said it would create 1,300 new jobs in Britain and Ireland in a drive to improve customer service — has grown through the economic downturn by attracting consumers to its range of sports, movies and broadband, but it has started to show signs of slowing in recent quarters.

The 40,000 net new customers added in the second quarter was above the 26,000 it added in the first quarter but below the 140,000 added in the second quarter a year ago. Analysts had expected net new TV customers of 58,000.

To balance out the slowing growth it sold an increasing number of different services to existing customers, such as high-definition TV or broadband, enabling it to post strong first-half results.

Revenue was up 6 percent to 3.4 billion pounds ($ 5.3 billion) and adjusted operating profit grew 16 percent to 601 million.

“Amidst all the Netflix noise comes a reminder that Sky is not about to give up its crown lightly,” said Richard Hunter, head of equities at brokerage Hargreaves Lansdown. “The launch of its online offering further complements its existing technical reach alongside the potential for new customers.

“The positive reaction to today’s news should at least consolidate the market consensus of the shares as a cautious buy.”

The company did not make any new comment on the position of its chairman James Murdoch, who has come under pressure for his handling of a phone hacking scandal at News Corp’s UK newspaper arm. News Corp owns almost 40 percent of BSkyB.

($ 1 = 0.6377 British pounds)

(Editing by Matt Scuffham and David Holmes)

Copyright 2012 Thomson Reuters. Click for Restrictions.

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